Instagram and TikTok have become the second and third largest social networks for today’s people. With over one billion active users per month and over 40% of them using these platforms to connect with others daily, it’s clear that they’re here to stay.
One of the reasons why so many people are engaging with these social media accounts is due to their popular hashtags. Many people want to know what “best” hashtags are for their businesses on Instagram and TikTok.
Hashtags can make or break a post depending on your use. If your goal is to grow your accounts on Instagram and TikTok, you need to know what hashtags to use and how to use them properly.
So, here are some lists of popular and trending Coffee hashtags and tips you can apply to make your content reach more people:
Best Coffee Hashtags For Growth
Before going into each hashtag and its metrics, here is an explanation of the terms in the tables:
- Posts: means the total number of posts using the hashtag at the time of update.
- Daily Posts: the average number of posts per day using the hashtag at the update time. The larger this number, the more competitive the hashtag.
- Views: means the total number of views that the hashtag has up to the time of update.
Most Popular Hashtags
Below are the most popular Coffee hashtags you can add to your content. However, these are high-competition hashtags with over one million posts on them (for Instagram). You better combine them with small-to-medium competition ones for the best results.
#coffee #cafe #tea #coffeetime #coffeelover #coffeeshop #latte #coffeeaddict #espresso #barista #latteart #coffeelovers #cappuccino #coffeegram #coffeebreak #coffeeholic #instacoffee #caffeine #specialtycoffee #kopi #coffeelife #coffeelove #coffeeart #coffeeoftheday #butfirstcoffee
| High Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #coffee | 158,000,000 | 49,038 | 41,400,000,000 | 269,524 |
| #cafe | 86,688,528 | 14,954 | 11,800,000,000 | 46,241 |
| #tea | 40,040,135 | 3,494 | 14,300,000,000 | 258,040 |
| #coffeetime | 38,609,281 | 5,205 | 2,500,000,000 | 23,216 |
| #coffeelover | 26,312,154 | 5,604 | 1,600,000,000 | 13,708 |
| #coffeeshop | 18,977,882 | 5,760 | 2,300,000,000 | 4,985 |
| #latte | 14,986,648 | 1,667 | 2,800,000,000 | 11,389 |
| #coffeeaddict | 13,312,928 | 3,705 | 4,200,000,000 | 5,391 |
| #espresso | 12,983,339 | 4,050 | 2,300,000,000 | 5,234 |
| #barista | 10,786,911 | 3,372 | 10,100,000,000 | 19,575 |
| #latteart | 10,393,710 | 1,808 | 2,700,000,000 | 11,834 |
| #coffeelovers | 9,493,545 | 4,858 | 316,800,000 | 1,947 |
| #cappuccino | 8,404,614 | 1,912 | 759,800,000 | 7,365 |
| #coffeegram | 8,282,796 | 2,136 | 32,800,000 | 360 |
| #coffeebreak | 8,256,962 | 1,923 | 120,100,000 | 2,678 |
| #coffeeholic | 7,595,117 | 2,236 | 50,900,000 | 573 |
| #instacoffee | 7,545,706 | 1,116 | 21,200,000 | 362 |
| #caffeine | 6,877,529 | 1,044 | 1,200,000,000 | 7,469 |
| #specialtycoffee | 6,479,613 | 2,081 | 438,300,000 | 648 |
| #kopi | 5,438,580 | 527 | 1,400,000,000 | 2,984 |
| #coffeelife | 5,072,734 | 1,135 | 57,200,000 | 1,316 |
| #coffeelove | 4,865,643 | 804 | 53,700,000 | 1,356 |
| #coffeeart | 3,968,427 | 988 | 354,800,000 | 2,642 |
| #coffeeoftheday | 3,853,252 | 649 | 40,500,000 | 172 |
| #butfirstcoffee | 3,308,253 | 529 | 62,700,000 | 1,004 |
Medium Competition Hashtags
Here are the medium-competition hashtags with over one hundred posts on them (for Instagram). It will be easier to reach your target audience with these hashtags than with the high-competition ones above. However, the high-competition ones will help you get the most if you keep high rankings on the hashtag page.
#coffeeshops #caf #coffeeshopcorners #coffeedate #coffeecoffeecoffee #coffeeroasters #coffeefirst #coffeemaker #coffeetogo #coffeestand #cupsinframe #coffeequotes #robusta #coffeemugs #coffeescrub #coffeeprops #coffeemachine #coffeepeople #coffeeaddicts #coffeestagram #lattemacchiato #coffeecake #coffeeday #coffeelatte #coffeeandseasons
| Medium Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #coffeeshops | 983,234 | 191 | 46,600,000 | 69 |
| #caf | 943,933 | 783 | 785,500,000 | 1,135 |
| #coffeeshopcorners | 915,249 | 242 | 2,700,000 | 33 |
| #coffeedate | 914,968 | 149 | 101,600,000 | 119 |
| #coffeecoffeecoffee | 900,912 | 234 | 18,000,000 | 399 |
| #coffeeroasters | 878,021 | 223 | 9,300,000 | 55 |
| #coffeefirst | 844,933 | 132 | 38,100,000 | 2,259 |
| #coffeemaker | 806,661 | 98 | 85,700,000 | 305 |
| #coffeetogo | 767,950 | 191 | 11,100,000 | 264 |
| #coffeestand | 659,075 | 204 | 122,700,000 | 277 |
| #cupsinframe | 643,798 | 66 | 92,600 | 348 |
| #coffeequotes | 640,054 | 63 | 983,800 | 28 |
| #robusta | 598,015 | 119 | 30,300,000 | 107 |
| #coffeemugs | 570,416 | 126 | 26,500,000 | 143 |
| #coffeescrub | 549,735 | 31 | 39,000,000 | 120 |
| #coffeeprops | 547,386 | 109 | 555,600 | 414 |
| #coffeemachine | 533,982 | 240 | 120,800,000 | 332 |
| #coffeepeople | 531,518 | 170 | 2,400,000 | 228 |
| #coffeeaddicts | 530,613 | 156 | 14,100,000 | 85 |
| #coffeestagram | 499,039 | 90 | 165,200 | 24 |
| #lattemacchiato | 494,751 | 170 | 29,200,000 | 467 |
| #coffeecake | 477,568 | 180 | 61,900,000 | 471 |
| #coffeeday | 471,930 | 86 | 13,200,000 | 499 |
| #coffeelatte | 466,832 | 118 | 20,700,000 | 379 |
| #coffeeandseasons | 462,093 | 126 | 294,500 | 21 |
Low Competition Hashtags
Here are the easiest-competition hashtags with only under one hundred posts on them (for Instagram). These are probably the best hashtags to start your content promotion campaign if you are a new account. You just need to copy and paste them into your content. However, they will not yield explosive growth like high and medium competition ones. So, combine all three types with a particular ratio corresponding to each development stage of your account.
#coffeestory #coffeeprince #brewcoffee #coffeetruck #coffeejunkie #coffeerun #coffeeloversclub #coffeeworld #coffeeplace #coffeefarm #coffeetablestyling #coffeepic #coffeetablebooks #coffeeph #coffeegasm #coffeewithaview #coffeemania #coffeeholics #coffeeshot #coffeenerd #coffeeblog #coffeejpg #coffeemoments #wcoffee #coffeetablebook
| Low Volume | TikTok | |||
|---|---|---|---|---|
| Hashtag | Posts | Daily Posts | Views | Posts |
| #coffeestory | 199,920 | 70 | 6,000,000 | 90 |
| #coffeeprince | 199,187 | 24 | 74,800,000 | 38 |
| #brewcoffee | 195,481 | 126 | 1,500,000 | 80 |
| #coffeetruck | 191,918 | 105 | 23,500,000 | 297 |
| #coffeejunkie | 189,192 | 17 | 1,900,000 | 74 |
| #coffeerun | 187,283 | 38 | 89,700,000 | 224 |
| #coffeeloversclub | 183,366 | 42 | 751,200 | 32 |
| #coffeeworld | 182,311 | 98 | 6,300,000 | 96 |
| #coffeeplace | 181,320 | 28 | 4,100,000 | 240 |
| #coffeefarm | 179,099 | 32 | 1,800,000 | 169 |
| #coffeetablestyling | 175,405 | 47 | 21,500,000 | 63 |
| #coffeepic | 174,921 | 39 | 582,800 | 89 |
| #coffeetablebooks | 174,290 | 40 | 4,800,000 | 231 |
| #coffeeph | 174,209 | 67 | 30,600,000 | 64 |
| #coffeegasm | 173,536 | 22 | 160,800 | 206 |
| #coffeewithaview | 171,176 | 42 | 160,900,000 | 20 |
| #coffeemania | 169,855 | 16 | 2,200,000 | 142 |
| #coffeeholics | 167,852 | 39 | 1,000,000 | 229 |
| #coffeeshot | 162,061 | 28 | 1,500,000 | 204 |
| #coffeenerd | 159,376 | 23 | 2,600,000 | 274 |
| #coffeeblog | 158,718 | 35 | 1,700,000 | 111 |
| #coffeejpg | 157,149 | 99 | 110,700 | 100 |
| #coffeemoments | 155,531 | 35 | 1,400,000 | 134 |
| #wcoffee | 154,230 | 15 | 610,900 | 205 |
| #coffeetablebook | 153,289 | 35 | 25,300,000 | 169 |
Target Demographic for Coffee Hashtags
Hashtags are necessary for helping you reach more people, but the content is the most important thing to get followers. To have attractive content, besides keeping up with the trending topics, you must also know who your content is mainly for. After analyzing more than 1000 Coffee-related hashtags, demographic data shows us the age group most interested in this topic is 25-34, and the ratio of male and female users is not significantly different. The specific data is as follows:
| Age Range | Share of Users |
|---|---|
| 13-27 | 1.19% |
| 18-24 | 9.6% |
| 25-34 | 55.55% |
| 35-44 | 30.16% |
| 45-54 | 2.92% |
| 55-64 | 0.54% |
| 65+ | 0.03% |
| Gender | Share of Users |
|---|---|
| Female | 58.72% |
| Male | 41.28% |
Most-followed Accounts for #Coffee
Here are the 20 most followed accounts on Instagram and TikTok in the industry. You can use this list to see how to create engaging content and find trending -related hashtags.
| Instagram Account | Followers | Following |
|---|---|---|
| @caferacersofinstagram | 1,100,000 | 3,080 |
| @gentlebikers | 843,710 | 108 |
| @y.na__ | 816,150 | 216 |
| @baristadaily | 791,700 | 3,030 |
| @receitas_dacamis | 720,130 | 4,700 |
| @kopikenangan.id | 464,550 | 7 |
| @cafedolukas | 457,860 | 7,400 |
| @ottencoffee | 452,220 | 831 |
| @versosyescritos_ | 415,100 | 30 |
| @mcaffeineofficial | 408,980 | 33 |
| TikTok Account | Followers | Following |
|---|---|---|
| @jeevansultan1 | 8,300,000 | 136 |
| @cafeeldicho | 4,800,000 | 169 |
| @shahtajkhanoffical159 | 3,100,000 | 9 |
| @mayakhan456 | 2,800,000 | 4 |
| @amnamehmood987 | 2,100,000 | 69 |
| @il.barista.di.tiktok | 1,500,000 | 137 |
| @coffeefanatics | 1,200,000 | 4,840 |
| @tannercolson | 1,100,000 | 125 |
| @softpourn | 1,000,000 | 60 |
| @basti_goldner | 1,000,000 | 139 |
Best Practices for Using Hashtags
Hashtags can be words, phrases, or numbers with a symbol # preceding it. Your audience may access a page displaying all the content tagged with a specific hashtag by clicking on it.
Utilizing hashtags can help categorize content and increase the content visibility on social media platforms, like Instagram and TikTok.
Putting hashtags on your Instagram or TikTok content is a fantastic approach to reaching more people concerned about your product, service, or business.
However, not all business owners know how to use them correctly and effectively. Here are important notes to make your hashtag strategy work. Let’s see!
1. Know Who Your Target Audience Is
If you are starting a new business, you have to think of the audience you want to target. Do you want to sell products to people interested in sports or fashion? If your business is for people who like sports, what type of sport is it, how old are the players, and what gender are they?
If you want more followers and engagement on your Instagram and TikTok accounts, you should know who is most likely to like your content and what content they are most interested in. A thorough understanding of your audience will help you create an appropriate content plan, including selecting hashtags.
2. Don’t Use Too Popular Hashtags
It’s crucial to select relevant hashtags that your target audience will search for and can quickly recall. This is also the ultimate goal of all internet search engines, here’re Instagram and TikTok.
Their algorithm will measure the audience’s response to your content, including hashtags. As a result, if your content is relevant to what users are looking for, you will be considered to keep the top of the hashtag page, which is where every business owner wants to be.
For instance, if your business specializes in yoga, it’s best to choose relevant hashtags like #yogapractice, #yogalife, or #yogaeverydamnday.
3. Avoid Too Many Hashtags
Although hashtags are a fantastic technique to increase your content’s reach, you shouldn’t use them excessively.
Seeing over 30 hashtags in a single Instagram post is the most irritating thing ever. Also, your post won’t look good. It seems you’re making an excessive effort to draw attention.
Each Instagram post should only contain 15 to 20 hashtags. Whereas, Tiktok posts should only have 4-5 hashtags. Anything more can look spammy and will likely be penalized by the platform’s algorithm.
Not every post needs to contain similar hashtags. Only add them when they’re genuinely beneficial. Be selective!
4. Find Out Which Hashtags Actually Get You Engagement
Choosing the right hashtags to add to your content is just the first step in driving the growth of your account. The next important thing is to track and analyze the data you get from the published content, from hashtag performance to engagement rate. Without these data, you cannot tailor a suitable and effective strategy.
If you do this manually through Google Sheets or Excel, it is pretty tricky and time-consuming. Here are powerful tools that will help you relax in this:
- Flick allows you to track Instagram hashtag performance and see what’s trending across millions of them.
- Later allows you to perform almost all tasks to grow Tiktok and Instagram accounts, such as scheduling posts, analyzing demographics, account growth, and hashtag performance.
- Analisa gives you much information to analyze on your Instagram and Tiktok accounts, although the price to use is relatively high compared to the other recommended tools. You will be interested in metrics: Top Hashtag Participants, Post vs Engagement Comparison, Influencers Identification, and Follower Demographic.
Thanks to these tools, you can evaluate the effectiveness of your hashtag marketing strategy and find trending and suggested hashtags.
5. Keep Up With News & Trends
It’s a good idea to check out trends on specific social media platforms. Trending hashtags may help you become more appealing to your audience.
However, make sure that the trendy hashtags are relevant to your business and content. If you can’t combine a hot topic with your brand’s general identity, skip it.
Conclusion
To grow your business on Instagram and TikTok, you must work on the right marketing strategy. In fact, your content has to suit your audience’s taste. The same is true for hashtags.
But be careful about using the popular ones, and do not be lazy when searching for hashtags. You must invest time and energy to discover the best hashtag for your niche.
With the list of relevant and trending Coffee hashtags and tips for using them effectively in this article, you can certainly grow your account on Instagram and TikTok as you desire.
Related hashtags you should consider adding to your content to reach more customers are pizza, donut, and smoothie.