April 2012 - Venturef0rth

Content Transparency 101: A Look Behind The Curtain

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I recently spoke at Venturef0rth about the shift we as digital marketers are seeing from the traditional “outbound” marketing tactics that worked so well (relatively speaking) in the past to the inbound marketing school of thought, or rather being in all the places your potential customers would organically look for your product or service. And that’s because way people buy things has fundamentally changed forever. Within 5 minutes, a typical person can find enough information to make a purchasing decision. Companies like Zappos and Amazon have steamrolled by understanding this shift in consumer behavior and responding with troves of useful…

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